The 37th Athens Fashion Week returned brighter than ever, filling the city with runway shows, color, inspiration, and an irresistible creative buzz. From the spectacular opening night to the final catwalk, the event felt like a true celebration for anyone who loves fashion, artistry, and fresh ideas.
This season, the iconic Old Public Tobacco Factory transformed into a breathtaking fashion hub, framed by the impressive installation AWE 2025 by artist C. Tsoclis. The space set the tone for a week full of bold aesthetics and unforgettable
Paris Valtadoros
Day 1 — A dazzling kickoff
The week opened with an unforgettable show by the imaginative Paris Valtadoros, who presented his “11:11” collection on a striking glass-floor runway that made every look feel almost weightless.
Shimmer, movement, and strong silhouettes created a cinematic experience from start to finish.
Celebrities, influencers, and fashion insiders filled the venue, giving the night the glamour it deserved.
Kathy Heyndels
Day 2 — Creativity, energy & iconic moments
The second day brought a dynamic lineup:
- Lakis Gavalas, with his bold and playful “Electric Dreams”
- Yiorgos Eleftheriades, presenting a refined, sustainable collection
- Tassos Mitropoulos, with leather, fringe, and powerful tailoring
- Kathy Heyndels, closing the evening with the elegant “Dark Elegance”
New faces, fresh ideas, and a strong sense of reinvention made Day 2 one of the most exciting days of the week.
Eleni Ntelmpenteri
Day 3 — Spotlight on the New Designers
A day dedicated to rising talent and creative vision.
The New Designers Awards by Skip offered the stage to emerging designers, each bringing their own artistic identity, sustainability philosophy, and bold storytelling through fashion.
This year’s winners:
- Best New Designer: Sophia Chantal Zarifopoulos
- Best Trendsetter: Froso Christou
- Best Catwalk: Mary Bourliaskou
The energy was electrifying — proof that the next generation of Greek fashion is full of promise and personality.
Olga Karaververis
Day 4 — Pure femininity & artistic storytelling
Day 4 celebrated women designers, delivering poetic visuals, soft silhouettes, and emotional narratives.
On the runway we saw:
- Klelia Andrali, with Paris-inspired prints and playful elegance
- Vickay, with a Cruise ’26 collection full of effortless Greek chic
- Petra Kara, presenting a bridal collection rooted in self-awakening
- Olga Karaververis, opening a new, modern chapter in her design story
- And the symbolic, luminous show of MeaDea by THEO, closing the night with themes of light and feminine power
The atmosphere was dreamy, artistic, and deeply feminine.
Day 5 — A spectacular finale full of movement and glow
The last day brought some of the week’s strongest fashion moments:
- Parle Moi, with light, romantic silhouettes and pastel elegance
- Afroditi Hera, turning the movement of the female form into wearable art
- Dassios, celebrating 20 years of creativity with a theatrical, baroque-inspired show
- Daphne Valente, honoring 40 years in fashion with the poetic “Oleander”
- Christina Zafeiriou, who closed the week with “Crystal Blast,” a luminous play of crystals, movement, and sculptural beauty
A sold-out crowd — designers, editors, creators, public figures — filled the venue for a breathtaking finale.
Parle-Moi
Social impact & digital reach
As every season, Athens Fashion Week emphasized social responsibility, supporting W.I.N. Hellas and its mission to combat violence against women.
At the same time, the event’s strong digital presence through livestreaming and partnerships with major platforms brought the shows to a global audience.
A fashion week that left its mark
With a blend of established designers, emerging talent, artistic storytelling, and bold aesthetics, the 37th Athens Fashion Week proved once again that Greek fashion is evolving, daring, and ready to take its place on the international stage.
A week filled with images, emotions, and creativity — reminding us that fashion is not just fabric, but identity, light, and narrative.
