Burberry’s show for the Spring Summer 19 collection was held on 17th September ’18 at the 17th hour of the day. In addition, the house seems to release the capsule collections on the 17th of each month. Does number 17 mean anything for the house?

Riccardo Tisci - Burberry Chief Creative Officer

The answer is yes and no! This coincidence for the number 17 was not observed, in the past. However, from the first show of the house on 17 September 2018, with the new Chief Creative Officer, Riccardo Tisci, it seems that this number has a special meaning. It looks like no 17 is the lucky number of Tisci. It is also said that he is quite superstitious. Tisci often consults his horoscope and he even seeks for psychic mediums’ advised. As the 17th card in tarot is “The Star”, it seems that Tisci trusts it for a successful career in his new post.