It is well known that George Lanthimos has collaborated with Gucci. But have you seen the images from the new ad campaign he directed for the famous fashion house?

In collaboration with its creative director, Alessandro Michele, they created a video with models wearing sophisticated Gucci creations and a lot of…horses.

On a private plane, on the road, at lunch, in the hotel pool, on the beach and even in a convertible, horses take their place in every shot!

The shooting took place at the Chateau Marmont Hotel and Hollywood Blvd and we could actually give thousands of interpretations of what horses can symbolize.

The only thing that is beyond doubt, is the aesthetics and originality of this particular campaign.

According to Gucci’s official statement, “the truth is in the eyes of each one of us” but let’s not forget the fact that this fashion house started as a company that designed clothes for horse riding.

In any case, this campaign plays an interesting “game” with the roots of the fashion house, the wonderful aesthetics, the originality of the bizarre but also the wonderful clothes of the new collection!