Karlie Kloss is the new face of Swarovski. Kloss is not just a supermodel but a social media guru and much more. She has her own youtube channel, Klossy and she is a business woman with humanitarian action, selling the cookies “Karlie’s Kookies”. The fact that Karlie is a role model for young women and she also close to them through her activities is exactly what Swarovski is looking for, as the brand wants to be accessible to all women.
The Art Director of Swarovski, Nathalie Colin, said that Karlie besides being a very beautiful woman, she has modern style, she is fresh, elegant, spontaneous, everything that the brand stands for. Karlie from the other side said that it is a great pleasure to cooperate with Swarovski and to be a part of this brands long history that its goal is to make women shine through stunning and unique designs.
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