MOSCHINO’s art director, Jeremy Scott, expressed optimism, love and diversity, inviting his friends to participate in the creation of MOSCHINO [tv] H&M lookbook. The collection will be available in selected stores worldwide, as well as online through hm.com, from November 8th.
Jeremy Scott says: “When I design, I think of my friends. The MOSCHINO [tv] H & M’s lookbook is like a huge party – a party dedicated to fun, pop culture, creativity, people’s energy and, of course, the collection itself. ”
“I love the way Jeremy presents the character of the MOSCHINO [tv] H & M collection in this lookbook. It’s a dynamic collection that will be proudly worn by all those who love fun, no matter who they are or where they come from, “says Ann-Sofie Johansson, H & M’s Artistic Advisor
The lookbook was created and edited by longtime collaborators of Jeremy Scott, photographer Marcus Mam and stylist Carlyne Cerf de Dudzeele.
This unique, full of energy collection, with all these pop and glamorous elements of MOSCHINO, street culture and humor, was worn byAquaria, winner of RuPaul’s Drag Race show, Amiaya – Aya and Ami twin influencers, Sakura Bready – Jeremy’s Scott assistant at MOSCHINO and Pablo Olea – Jeremy’s best friend and Head of Public Relations and Communication at MOSCHINO.
H & M has also created a series of MOSCHINO [tv] H & M giphy stickers for users of Instagram Stories, Snapchat and iMessenger, which they can add to the content they create. In addition to animated logos and symbols inspired by the collection, there are giphys with Jeremy himself sharing his love for the collection.
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