Happy birthday, I am think about you, I appreciate you, I love you … There is so much to say by offering flowers!
When a bouquet of fresh, colorful flowers passes into the hands of our loved ones, much more than a mere conciliation takes place, something more akin to moving to another situation, with more depth and joy. It starts something like a conversation… without words.
And the campaign of the Prada Resort Collection for 2020 has achieved exactly that…. the opening of a dialogue about the joy of everyday life and the reality that “blooms” in little, charming stories.
Every it girl has been photographed holding a bouquet of flowers wrapped in paper depicting the current Prada campaign.
In addition, everyone can participate to this “game” simply by using a QR code.
In collaboration with some famous florists located in New York, Paris, London, Milan, Moscow, Tokyo and Shanghai, bouquets are wrapped with the paper depicting the calm and elegant photos of Prada Resort Campaign 2020.
It is noteworthy that even Grace Coddington, the legendary creative director of American Vogue was photographed smelling one of these bouquets.
This campaign feels like someone just brought us…. a bouquet of flowers!
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