H&M and WWF join forces

A new kids collection is coming from H&M with animal prints of of species such as the tiger, panda, snow leopard, polar bear and the finless porpoise, that are facing extinction. It is not something random of course as H&M joins forces with WWF driven by their common vision for a sustainable future for people and nature.

H&M offers 10% of the sales price of the collection will support WWF’s work in conserving species at risk.

All garments are organic cotton-based in a neutral colour palette of beige, grey and off-white with some accents of blue, emphasizing the realistic portrayal of the species. Some of the items also include inspiring messages like “Roar for wildlife”, “Protect my habitat” or “Let’s go wild”.